Appfil - URL Shortner
(End-to-End Design)
Business Objective
To make digital communication seamless and trustworthy by transforming complex URLs into simple, memorable, and insightful links. Appfil.es envisions becoming the go-to mobile-first platform for individuals, creators, and businesses to share content effortlessly, strengthen brand presence, and unlock the power of link intelligence through accessible analytics and personalisation.
Current Problem Statement
Today, users face challenges with long, complex URLs that are difficult to share, remember, and trust across digital platforms. Existing solutions are often web-first, fragmented, or lack mobile-friendly design, making link management inconvenient for people who rely heavily on smartphones. Businesses and marketers further struggle with limited customization, lack of branded links, and insufficient insights to measure campaign performance. There is a pressing need for a mobile-centric, intuitive, and trustworthy platform that addresses these gaps by simplifying URL shortening while unlocking brand and analytic value.
Primary Personas
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Social Blogger
Sarath Nair - Social Blogger Persona
User Research using Affinity Mapping
User Journey Map - Sarath Nair
Information Architecture
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User Flow
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Wireframe
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After Design Testing with Bloggers
After finalizing the prototype, we conducted usability testing sessions with a group of active bloggers who frequently use URL shorteners to share and track their content across platforms. The goal was to assess how effectively the redesigned interface improved task efficiency, engagement, and overall satisfaction.
Participants were asked to shorten, organize, and analyze their blog links using the new design.
Result
The usability testing validated that the new design significantly enhanced user performance and satisfaction. Bloggers were able to manage links 30% faster, engage more with the dashboard analytics, and reported a stronger sense of control over their campaign tracking.