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Improving the UX and Visual Identity of a Steel Manufacturing Software
Role
Client
: Senior Technical Lead – UX Design
: Major Steel Company
About Business
The business specialises in the production of steel sheets used in a wide range of applications, such as construction, bridges, and large-scale infrastructure projects.
Role of this Product in the Business
This product is used to create, support and optimise the entire steel production operation.
Business Goal
The main objective of this redesign is to enhance the core user experience and strengthen the system’s visual identity. Additionally, the business aims to migrate the product from PowerBuilder to a Java environment to achieve improved performance, scalability, and long-term flexibility.
Target Users
The employees who use this product as a core tool to manage and support various stages of steel production.
Research Insights
Key user insights highlight the need to minimize the number of screens, clicks, pop-ups, and both vertical and horizontal scrolling. Users also emphasized increasing whitespace to create a cleaner, more user-friendly interface.
Design Approach
Using all the gathered inputs from the business analyst, I created 2 to 3 Low-fidelity design variations in Figma. These were presented to the IT and business teams to gather their feedback. Based on their input, I refined the designs and developed an interactive Figma High-fidelity prototype for final approval.
Final Outcomes
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Reduced screen clutter by minimising unnecessary clicks, popups, and scrolls—leading to a more intuitive and efficient workflow.
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Improved task completion time due to a streamlined interface and better navigation.
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Increased user satisfaction, with positive feedback from plant employees on the updated design and usability.
Design Solution
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